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Simon Farnaby stars in The Persuasionists

Jan 13, 2010

Simon Farnaby as Keaton in The Persuasionists

Simon Farnaby stars in new sitcom The Persuasionists, which launches at 10pm on BBC2 on Wednesday 13^th January.

Simon plays Keaton, an alpha-male creative at advertising firm HH&H. Keaton is a full-time lothario and hails from an unspecified (and seemingly ever-changing) European country. The first episode sees him and his HH&H colleagues attempt to master a marketing strategy for Cockney Cheese.

The Persuasionists is written by Jonathan Thake and produced by Bwark Productions, the company behind Channel 4 hit The Inbetweeners.

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