Lydia Maddix is a refreshing comedy-pop artist, writer, filmmaker, producer and presenter on the rise; hailed as ‘hilarious and original’ by BBC Radio 1. In 2021, following a nationwide talent search, Lydia beat over 1,500 contenders to become one of E4’s ‘next generation of stars’.

Lydia has featured on E4's 'World's Greatest Weddings', BBC Radio 1 where she interviewed Daniel Craig and Naomie Harris for the promotion of ‘James Bond’, CBBC's 'Blue Peter - You Decide!', BBC Radio London and BBC Radio Manchester. Lydia is featuring in DeObia Oparei’s upcoming short film GIANTS.

Her dating anthem ‘Too Cliché’ hit the BBC Three Counties Radio airwaves on Valentine's Day, after Edward Adoo dubbed her the 'princess of pop'. In March 2019, she performed her songs ‘Too Cliché’, ‘Break Up Song’ and ‘Tempt Fate’ live for Danny & Jaguar's BBC Introducing show. Her debut UK tour kicked off April 2019 at O2 Academy Islington and concluded at Standon Calling Festival, where she was hand-picked to represent the BBC Introducing stage - supporting the likes of Kate Nash, Lewis Capaldi, Rag'n'Bone Man and Nile Rodgers. Lydia also performed with KT Tunstall at British Summertime Festival for her comedy cooking project, ‘KT’s Kitchen’ - creating its visuals too.

Lydia has worked behind-the-scenes on award-winning TV shows for over five years and wrote Primula’s latest TV advert, which broadcast across national television.