Michael Idov was born in Latvia, moved to the US when he was a teenager, and became a journalist after reading film studies at the University of Michigan. Bitter Brew, his account of the failure of his own café venture, was one of 2005’s most read articles on slate.com, and since then Michael has written for (among others) New York Magazine and NBC.
His debut novel, Ground Up was inspired by the author’s own coffeehouse hell and Publishers Weekly commented that it is "A sagely wry novel . . . Packed with insight and frequently hilarious asides, Idov’s debut mercilessly takes down ‘money is an illusion’ bohoism."