I'm Alan Partridge
Role Tony Hayers
David appearred as Tony Hayers in both I'm Alan Partridge and Knowing Me, Knowing You, the spoof chat show that emerged out of it.
Tony Hayers was the BBC's Chief Programming Commissioner and the person Alan hated the most. He was attacked by Alan not once, but twice as he wouldn't commission a second series of "Knowing Me, Knowing You". Much to Alan's delight Hayers was killed by falling off his roof whilst fixing his TV aerial.