This is the most important book of the year! Our friendships, economy, and society now depend on billions of social media connections, and no one on the planet understands them better than Sinan Aral. . . . A lively, engaging masterpiece.
co-author of The Second Machine Age on The Hype Machine
The Hype Machine is a riveting story of social media’s impact on how we live. Part spy novel and part science thriller, this book is an essential guide to ensuring our digital future.
author of Contagious on The Hype Machine
In a sea of books about social media, this is the one to read. Aral understands the new social age like no one else, and The Hype Machine offers the single best examination of how social media works and how we can make it better
author of Messing with the Enemy on The Hype Machine
A meticulous dissection of social media . . . Aral gives us a much-needed framework for understanding what happened in the 2016 election, and what will likely happen again if nothing changes.
author of The Four on The Hype Machine
Full of rigor and insight, The Hype Machine tackles some of the most pressing policy questions of the Digital Age while keeping you on the edge of your seat. . . . A must-read for policy makers, business executives, and parents alike.
former U.S. chief data scientist on The Hype Machine