Sinan Aral

Books Raphael Sagalyn, +1 240 802 2760 Email Raphael Sagalyn

The Hype Machine

book
Non-Fiction
US & Canada Crown Publishing (Ed. Roger Scholl)
UK & Comm HarperCollins (Ed. Ed Faulkner)
2019

One of the big idea books of the last decade was The Wisdom of Crowds (2005) which revealed how individuals can pool their thoughts to become dramatically better at solving problems. But that was before Twitter and the iPhone et al. Now we are inundated with social signals—this very minute on Facebook, 2 billion people are sharing over 10 billion pieces of content. But is all this information helping us make better decisions? Or is much of it just hype?

In The Hype Machine, MIT’s Sinan Aral draws on breakthrough research to show the consequences of the explosion of Facebook, Twitter, Instagram et al — how the wisdom of crowds has given way to the madness of crowds.

Aral explains why fake news is more popular than real news, how personal and organizational reputation and influence have changed, and why we’re now just 3 degrees of separation away from one another.

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Raphael Sagalyn
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Translation Rights
Sophie Baker
+44 (0)20 7393 4425
Email Sophie Baker